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13th century Tuscany laid the foundations for the setting up of
a number of production centres which flourished in the14th and
15th centuries in these towns and their surrounding countryside. This created such a widespread market as to be considered truly “global”.
Recurrent economic crises in this sector were overcome thanks to
the inventions (today we would call them “innovations”) which
potters were able to introduce into their work and also
thanks to a search for sufficient financing to support
production and face up to fierce competition from outside
Tuscany and other countries in Europe.
The relationship between production and the market has always
been at the heart of the long story of Montelupo ceramics and the Impruneta “cotto” (red terracotta) which due to
the enormous impetus they had in the 15th and 16th centuries
continue to have industrial success even today. Both the market
and creative innovation are behind the 18th century
venture of the marquis Carlo Ginori in Doccia as well as the work
of the great artist Galileo Chini in Borgo San Lorenzo, and even
the rather original story of the Milani family in Montopoli.
In other areas in Tuscany the setting up of kilns for firing terracotta (mainly storage jars and large plant pots) has to be seen as a phenomenon strictly tied to local agricultural economy: this is so in the case of the Sienese rural area of Trequanda and Petroio.
With the unification of Italy, Tuscan production acquired a new
impetus; new production centres arose in places like Anghiari
and Montepulciano, which trace their origins way back in time,
and attracted those who wished to learn ceramic art. It is no
coincidence that Emanuele Repetti, in his Dizionario Geografico
Fisico Storico della Toscana tells of the flourishing activity in the
Pisa area, from Vicopisano to Pomarance.
Territories and communities
which, while still jealously guarding the memory and
knowledge of ancient traditions, have been able to step into a
contemporary world, turning their cultural and artistic heritage
into a trump card against the complex challenge of a dynamic
economy and a market which knows no frontiers.
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Montepulciano

Borgo San Lorenzo

Anghiari
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| HISTORY OF CERAMICS IN TUSCANY |
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www.ceramicatoscana.it > the web site of Associazione Terre di Toscana | e-mail info@ceramicatoscana.it